Manager Brand Comms Running & Outdoor

Manager Brand Comms Running & Outdoor Job Overview

This Manager Brand Comms Running & Outdoor opportunity is presented for job seekers looking for Manager Brand Comms Running & Outdoor Jobs. The role is associated with Dubai and the stated employer is Adidas. The information below has been reorganized into a practical format so candidates can review the position, responsibilities and stated requirements more easily.

Key Responsibilities

• Purpose & Overall Relevance for the Organization The mission of theBrand Communications Manager Running & Outdooris to position adidas as the bestRunning & Outdoorbrand in the Emerging Markets Central (MENA & former CIS countries) region through maximizing innovative and inspirational brand exposure to create the perfect brand image to build brand desire, increase participation in running and outdoor activities, and drive traffic to retail (off- and online).
• Key Responsibilities Drive the overall brand communications strategy forRunning & Outdoorthrough product campaigns and brand moments.Lead the development, preparation and execution ofRunning & Outdoorcampaigns working in close collaboration with hub and key city teams, in above-the-line and below-the-line media including media planning, buying activities and activation.Proactively work with and support the Brand Communication Director to direct the media, activation, and creative agencies to maximize brand and product exposure for adidas while maximizing integration with other elements of the marketing mix.Remain up to date on the fast-developing Media Environment in general and New Media technologies and opportunities to grow theRunning & Outdoorcategory.Proactively work with the Sports Marketing team in supporting all their brand partner activities with the aim to position the brand as set out in our objectives.Provide input into the annual and quarterly media/advertising plan in close coordination with the agencies.Assume responsibility for the (legally) correct usage of the adidas trademarks and logos.Lead the creation and delivery of agency briefs for adidasRunning & Outdoorin EMC to ensure responses are insight-led, aligned with global guidelines, inspirational and on budget.Steer the MWB allocation across the Market alongside the hub teams and within Global guidelines as part of the planning process.Establish and create strong relationships and manage day-to-day activities with relevant internal and external partners.Be the ultimate Brand Guardian for adidasRunning & Outdoorin the EMC region.
• KPI’s Share of SearchMarket ShareMarket Sales vs PlanDirect-to-Consumer traffic and conversion Key Relationships Brand Activation hub and marketBrand Management functions at Global as well as EM levelEM Central BU DirectorsEM Concepts-to-Consumer teamCountry Comms TeamsExternal Agencies Knowledge, Skills and Abilities Strategic Thinking with Operational DisciplineExecutional excellenceExcellent creative/design/art direction senseStrong conceptual understanding of brand buildingStrong PR event experience and event management skillsSignificant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or agency (sporting goods or FMCG industry preferred)Strong expertise in digital and social mediaAdvanced user of MS Office suite of productsMarketing Budget ManagementStrong interpersonal and influencing skills (e.g.
• relationship management, facilitation and consumer-minded brand builder) Requisite Education and Experience / Minimum Qualifications University degree in Business or a minimum of 4-6 years equivalent professional experience in Marketing (agency or client side).Previous experience in a matrix organization with Global and Local exposure.A strong passion forrunning, outdoor activities and sport culture.Fluent in English.
• WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

Qualifications and Skills

• KPI’s Share of SearchMarket ShareMarket Sales vs PlanDirect-to-Consumer traffic and conversion Key Relationships Brand Activation hub and marketBrand Management functions at Global as well as EM levelEM Central BU DirectorsEM Concepts-to-Consumer teamCountry Comms TeamsExternal Agencies Knowledge, Skills and Abilities Strategic Thinking with Operational DisciplineExecutional excellenceExcellent creative/design/art direction senseStrong conceptual understanding of brand buildingStrong PR event experience and event management skillsSignificant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or agency (sporting goods or FMCG industry preferred)Strong expertise in digital and social mediaAdvanced user of MS Office suite of productsMarketing Budget ManagementStrong interpersonal and influencing skills (e.g.
• relationship management, facilitation and consumer-minded brand builder) Requisite Education and Experience / Minimum Qualifications University degree in Business or a minimum of 4-6 years equivalent professional experience in Marketing (agency or client side).Previous experience in a matrix organization with Global and Local exposure.A strong passion forrunning, outdoor activities and sport culture.Fluent in English.

What Job Seekers Should Know

Applicants should compare their experience and skills with the requirements stated for this Manager Brand Comms Running & Outdoor position. Important details such as salary, benefits, working arrangements and eligibility are included only when they are provided in the available job information. Candidates should verify any changing employment details before applying.

Application Information

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