Data Analytics Manager – Media and Digital Performance

Data Analytics Manager – Media and Digital Performance Job Overview

This Data Analytics Manager – Media and Digital Performance opportunity is presented for job seekers looking for Data Analytics Manager – Media and Digital Performance Jobs. The role is associated with Dubai and the stated employer is Huda Beauty. The information below has been reorganized into a practical format so candidates can review the position, responsibilities and stated requirements more easily.

Key Responsibilities

• Summary: As Data Analytics Manager – Media and Digital Performance, you will be a hands-on expert individual contributor responsible for analyzing media performance across all paid channels and turning insights into optimization recommendations as part of our Global Paid Media & Growth team.
• The successful applicant will lead post-campaign deep dives and ad hoc analyses, collaborate closely on dashboard and reporting automation with our Technology team, and help develop our overall media effectiveness capabilities.
• Essential Duties and Responsibilities: Media and Digital Performance Analysis Independently analyze media performance across channels (paid social, search, programmatic display and video, influencer amplification…), measuring efficiency (CPM, CPC, CPA, CAC…) and effectiveness (reach on target, frequency, audience penetration, ROAS…)Generate and deliver optimization recommendations across budget allocation, audience targeting, creative, and channel mix to support the broader Media & Growth team on in-flight optimizationSupport media planning and budgeting with forecasting, scenario modelling, and historical performance benchmarks Intelligence and Reporting Collaborate with media experts at global/local to conduct post-campaign deep dives and produce clear learnings to inform future activityUnpack and analyze to-date performance using different lens (e.g.
• GA4, Google Tag Manager, platform pixels, UTM tracking), identifying gaps and working with media team and markets/agencies to resolve themWork hand-in-hand with Technology Data team to build & maintain clean, reliable media data sets that support consistent, accurate & automated reporting and future attribution/mix modellingEnsure analysis and data handling comply with privacy regulations (e.g.
• GDPR) and consent requirements AI-Enabled Workflows Leverage and integrate AI to enable near real-time learnings/optimization – from data collection, to data validation (QA), to dashboard reporting & visualization with partially/fully automated workflows – covering media and digital KPIs crossed with business indicators, in close collaboration with Technology teamProactively identify opportunities for AI to improve analytical methods, tools, and processes, where they add value Requirements 6 – 8 years of relevant hands-on experience in media/digital analytics, with a proven track record of executing analysis end-to-end whether on client side (CPG/FMCG, beauty, DTC) or agency sideBachelor’s or Master’s degree in Media, Marketing or relevant field of studyExpert-level hands-on experience with digital media platform reporting tools and APIs (Meta Ads Manager, TikTok Business Suite, Google Ads/DV360…)Direct experience analysing paid media performance across multiple channels (social, search, programmatic display/video, affiliates) and platforms (Meta, TikTok, Google Search, YouTube, DV360…)Demonstrated experience informing media optimisation decisions through data, working closely with global/local media teams, agencies and broader marketing teamsStrong understanding of media and digital KPIs across the funnelWorking knowledge of attribution approaches (incrementality, multi-touchpoint, MMM…)Strong data storytelling skills, with the ability to turn complex analysis into clear, actionable recommendations for non-technical and senior audiencesCommercial mindset, connecting media and digital performance to business outcomes (brand, sales…)Highly self-directed and comfortable owning projects independently from problem definition to deliveryStrong attention to detail and a rigorous approach to data accuracyAbility to manage multiple stakeholders and competing priorities in a fast-paced environmentCuriosity and a proactive approach to staying current with changes in the media and measurement landscapeFamiliarity with and experience working with Tech teams on BI tools (Power BI, Looker, Tableau); as well as web analytics platforms (GA4, GTM, platform pixels…).

Qualifications and Skills

• GDPR) and consent requirements AI-Enabled Workflows Leverage and integrate AI to enable near real-time learnings/optimization – from data collection, to data validation (QA), to dashboard reporting & visualization with partially/fully automated workflows – covering media and digital KPIs crossed with business indicators, in close collaboration with Technology teamProactively identify opportunities for AI to improve analytical methods, tools, and processes, where they add value Requirements 6 – 8 years of relevant hands-on experience in media/digital analytics, with a proven track record of executing analysis end-to-end whether on client side (CPG/FMCG, beauty, DTC) or agency sideBachelor’s or Master’s degree in Media, Marketing or relevant field of studyExpert-level hands-on experience with digital media platform reporting tools and APIs (Meta Ads Manager, TikTok Business Suite, Google Ads/DV360…)Direct experience analysing paid media performance across multiple channels (social, search, programmatic display/video, affiliates) and platforms (Meta, TikTok, Google Search, YouTube, DV360…)Demonstrated experience informing media optimisation decisions through data, working closely with global/local media teams, agencies and broader marketing teamsStrong understanding of media and digital KPIs across the funnelWorking knowledge of attribution approaches (incrementality, multi-touchpoint, MMM…)Strong data storytelling skills, with the ability to turn complex analysis into clear, actionable recommendations for non-technical and senior audiencesCommercial mindset, connecting media and digital performance to business outcomes (brand, sales…)Highly self-directed and comfortable owning projects independently from problem definition to deliveryStrong attention to detail and a rigorous approach to data accuracyAbility to manage multiple stakeholders and competing priorities in a fast-paced environmentCuriosity and a proactive approach to staying current with changes in the media and measurement landscapeFamiliarity with and experience working with Tech teams on BI tools (Power BI, Looker, Tableau); as well as web analytics platforms (GA4, GTM, platform pixels…).
• Experience applying AI to streamline/automate reporting/analytical workflows highly preferred.
• We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status.

What Job Seekers Should Know

Applicants should compare their experience and skills with the requirements stated for this Data Analytics Manager – Media and Digital Performance position. Important details such as salary, benefits, working arrangements and eligibility are included only when they are provided in the available job information. Candidates should verify any changing employment details before applying.

Application Information

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